Introducing Aveda’s New Tulasara Skin Care Launch


Moments of stress, lack of sleep and fatigue can be overwhelming, especially when it shows up on your skin. The need and desire to bring life into balance is everywhere, and bringing skin into balance is a key part of that process.

Introducing new Tulasara advanced performance skin care, featuring products, rituals and spa treatments from Aveda, The Art and Science of Pure Flower and Plant Essences. In Sanskrit, Tulasara means moving toward balance, and is inspired by Ayurveda and the Ayurvedic approach to healthy, balanced skin. TulasaraTM works immediately and over time to help accelerate skin’s natural ability to restore itself using blends of precise, potent and advanced ingredients and proven formulas, combined with effective skin care techniques and the art of aromaology.

“Balanced skin is the absence of negatives; it is free of stress, healthy and beautiful,” says Drs. Vinod and Kusum Upadhyay, Ayurvedic experts and consultants to Aveda since 1978.

 

Tulasara Radiant Awakening Ritual

Facial dry brushing is traditionally known in Ayurvedic culture to promote skin renewal and exfoliation, helping to eliminate toxins and other impurities to help restore radiant, glowing skin. Aveda has united the wisdom of this traditional Ayurvedic practice with advanced skin care science to bring to you our new Tulasara Radiant Awakening Ritual.

The 2-step ritual begins by first gently brushing dry skin with the Tulasara Radiant Facial Dry Brush to exfoliate and help bring a smooth, soft complexion to the surface. The ritual then follows with a facial massage using our nurturing plant oil-infused Tulasara Radiant Oleation Oil to help stimulate microcirculation and nourish the skin. The result — radiant, luminous skin. In sensory testing, 85% of women found that their skin looked more radiant immediately and 94% of women reported that their skin felt smooth, refined and nourished immediately.

Tulasara Concentrates are three powerful 97% naturally-derived advanced performance treatment products. Expertly formulated, Tulasara Concentrates unite traditional Ayurvedic wisdom with advanced skin care science to help accelerate skin’s natural ability to restore itself, and are available in three targeted formulas: Firm, Bright, and Calm. Each Tulasara Concentrate, which is dermatologist-tested and non-acnegenic, contains certified organic ginger extract, a traditional Ayurvedic ingredient. With continued use, each concentrate strengthens skin’s barrier to help protect against environmental irritants that can damage the look of skin. Each concentrate is also infused with an expertly-crafted Tulasara Aroma to help center the mind and body.

Tulasara Firm Concentrate lifts and firms the look of skin to help restore and revitalize skin’s radiant, healthy appearance. A potent, bio-fermented peptide helps promote natural collagen to help provide a firmer, more lifted, lineless appearance. A blend of Ayurvedic plant extracts, including sigesbeckia (sig-ess-BECK-ea) and almond seed extract, helps support the integrity of the skin’s extracellular matrix and instantly tightens the feel of skin. Safflower oleosomes help restore your skin’s protective lipid barrier to maintain moisture and strengthen skin’s natural defenses against environmental stress. In clinical testing, 91% of users showed significantly firmer, more lifted-looking skin with a reduction in the appearance of lines and wrinkles.

Tulasara Bright Concentrate instantly helps restore skin’s radiance and reduces the look of dark spots, discoloration and uneven skin tone over time. Licorice root extract, a traditional Ayurvedic ingredient, helps to reduce the appearance of discoloration, providing a more even looking skin tone. Molasses extract helps to reduce the appearance of dark spots over time. Glucosamine promotes cell turnover and removes dull surface cells to increase skin’s radiance, while helping support skin’s ability to hydrate from within. In clinical testing, 75% of panelists demonstrated significant improvement in the appearance of age spots, while 82% of participants showed a significant improvement in the appearance of skin tone.** Meanwhile, 100% of panelists demonstrated improvement in radiance.

Tulasara Calm Concentrate instantly soothes skin and makes it more resilient over time. An algae extract helps reduce visible redness and irritation over time, while pomegranate fruit extract, an anti-oxidant known in the Ayurvedic tradition for its soothing powers, helps calm the look of skin. Each 30 ml bottle contains more than 100,000 red raspberry plant stem cells known for their restorative powers. In clinical testing, skin is instantly soothed. After 8 weeks of use, skin’s barrier is strengthened helping make skin more resilient over time.

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About: Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.
Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 – a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges – and the first beauty company to manufacture with 100 percent wind power in its primary facility1. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified .Since1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $44 million to support environmental projects around the world.
Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda networks. Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries and at www.aveda.com. Go behind-the-scenes at Aveda on the Living Aveda blog and follow Aveda on Facebook, YouTube, Twitter, Instagram and Pinterest.