AVEDA EARTH MONTH MAKES A DIFFERENCE IN MADAGASCAR AND AROUND THE WORLD
Since 1999, Aveda has set aside an entire month to love, celebrate and raise funds to protect the Earth and its peoples. We’ve raised over $38 million since 1999, more than $32 million for clean water projects over the last 8 years. Thank you! You’re a big part of that success and have helped us touch the lives of tens of thousands of families worldwide. Click here to see a map of projects supported by local partners.
The beautiful Earth Month 2015 campaign artwork tells the story of Manakara, Madagascar and what clean water means to the people that live there. The illustrations were drawn by children of Manakara showing the happiness clean water projects have brought to their lives. We think it’s beautiful and hope you do, too.
PLEASE HELP US REACH OUR 2015 EARTH MONTH GOAL BY DONATING BELOW THROUGH CROWDRISE
AVEDA’S IMPACT IN MANAKARA, MADAGASCAR
Earth Month Grants through Global Greengrants Fund to the Association School
Three grants from 2008-2012 totaling $119,000
Aveda sources many essential oils from Madagascar, including cinnamon and clove oil from the southeastern region of Manakara. Madagascar is a country with remarkable biodiversity accounting for 5% of the world’s biodiversity while occupying only 1% of the landmass. Unfortunately it’s also a country with severe drinking water challenges; over half of the population lives without access to safe, clean water. Thanks to a close relationship with one of Aveda’s suppliers, we were able to work in partnership to address the lack of clean drinking water in local villages near some of our sourcing areas. Over the last several years, Aveda has directed over $100,000 in Light the Way candle proceeds through Global Greengrants Fund to a local NGO called the Association School in Manakara, Madagascar. The grants have helped build solar powered wells and tap stations throughout three villages in the region. In total, approximately 8,000 people now have improved access to clean drinking water as a result of the Earth Month-funded projects. Women are now able to spend more time with their children because they don’t have to walk long distances to collect dirty water and there has been a reduction in the incidence of water-borne disease and illness.
Several new Earth Month projects are currently in development in Madagascar. In the coming year, we intend to fund the construction of additional water systems in essential oil sourcing communities and also are excited about some projects that will help protect watersheds while improving habitat for Madagascar’s incomparable wildlife.
For more details and photos, please see the attached Madagascar Water Projects Overview.