While she now likes to consider herself a haircut essentialist, Erica’s original inspiration for becoming a haircut specialist was an idea to marry the elements of creativity, personal style, and the rituals of transformation that a haircut can embody in one’s life. She had always been fascinated by how a simple change in hair can influence a person’s mood, confidence, and overall self-expression. If supporting a healthy planet could be incorporated into her work, she could imagine a lifetime career where beauty and sustainability coexist harmoniously. Here we are 27 YEARS later, and Erica remains as passionate as ever.
A native Seattleite, she has been a stylist here in the Aveda network the whole time, establishing herself as a fixture in the local beauty community. While she loves all lengths, styles, and textures, she has a special affinity for waves and curls, finding them to be a beautiful representation of individuality and freedom.
Erica brings a soothing, mindful presence to her services, underpinned by a substantial well of experiences spanning practical, creative, and knowledgeable approaches in hairstyling. She prides herself on being a great troubleshooter, adept at understanding each client’s unique hair challenges and desires.
Erica’s love for the natural world has also led her to study things like wild-crafting, ecopsychology, and occasionally exploring other lands, all of which inform her holistic approach to beauty and well-being. This blend of expertise and passion ensures that every client who sits in her chair not only leaves feeling beautiful but also empowered and connected to the natural world.